John Frieda

    Conducted Design Research & Strategy for John Frieda to identify untapped potential and to articulate a true and compelling vision for the line and key sub-brands. We brought insights into focus with Influencer Salons, Listening Groups, Co-Creation Sessions, and Brand Workshops.

    Roles: Recruitment, Planning/Framing, Co-Creation Facilitation, Brand Workshop Facilitation, Synthesis

    Subcontracted via Sightful.io

    2014