Led UX Research at Google in NYC for DoubleClick enterprise advertising software. Designed, conducted, and reported on formative and evaluative research across multiple platform products. Collaborated closely with UX Design, PM, Engineers, and Sales. Facilitated and participated in user groups, workshops, and creative design sprints in US and UK.

Role: UX Research, Recruitment Support, Analysis/Synthesis, Design Collaboration, Framing/Planing, Facilitation

Subcontracted via Randstad Technologies

2015 – 2016

Led formative and evaluative ux research for Viacom Play Plex: a disruptive large scale mobile first, cross brand product.

Update: After only 40 days since its official launch, I am proud to share that we have reached over 1 million unique users and 10 million video views.

Play Plex is an SVOD app that showcases Viacom’s International and Domestic brands using a common code base designed to deliver streaming videos to compliment paid linear TV subscribers. Working with Viacom’s team across divisions, the platform incorporates internal components designed to provide more granular video reporting and data analytics to track user behavior.

Role: UX Research & Strategy, Recruitment, Synthesis, Design Support

2015

Conducted Design Research for Facebook. Worked with the Social Media giant to hone their cultural antennae for designing more human experiences that serve the real needs of an open and connected world. The breadth of work included but is not limited to an Influencer Salon, Co-Creation Sessions, and Expert Interviews.

Role: Research, Recruitment, Framing/Planning Collaboration, Facilitation, Analysis and Synthesis

Subcontracted via Sightful.io

2014

Conducted Design Research & Strategy for John Frieda to identify untapped potential and to articulate a true and compelling vision for the line and key sub-brands. We brought insights into focus with Influencer Salons, Listening Groups, Co-Creation Sessions, and Brand Workshops.

Roles: Recruitment, Planning/Framing, Co-Creation Facilitation, Brand Workshop Facilitation, Synthesis

Subcontracted via Sightful.io

2014

Conducted Design Research and Co-facilitated an ideation and branding workshop for ReWork. Provided competitive landscape insights and supported the creation of the young startup’s identity.

Role: Design Research, Framing/Planning, Facilitation, Synthesis

Subcontracted via Sightful.io

2014

Design and Technology Lead consultant at UNICEF in 2013 for Innovations in Education. Collaborated closely with the Innovation and Education Sections at UNICEF in NYC and field offices in Africa, South America, and Eastern Europe. Projects included EduTrac (Rapid Pro), Computer Based Math, Learning with Storytelling, Virtual Classrooms, and Systematizing Innovations in Education.

Designed a way for colleagues in the field to systematically report on their work in realtime so that all stakeholders and donors could have access to the most up to date and accurate information.

Role: UX Research, Design, Implementation

2013 – 2014

UX Designer at Attention USA in NYC. Worked closely with PM, Eng, CTO, and UI Designer. Led ideation, created user scenarios, user flows, and wireframes for MCM a large scale complex financial services system.

2012 – 2013

Led ethnographic research and site assessment for projects. Developed, implemented, and evaluated social projects such as environmental mapping and performance art to inspire and create sustainable value between girls and their villages.

2011